The Nigerian pop star, in a shock unexpected move, has inked
a deal with the Don Jazzy-owned record label, after splitting from his music
company, Made Men Music Group.
a deal with the Don Jazzy-owned record label, after splitting from his music
company, Made Men Music Group.
Writing on his Instagram page, Don Jazzy says “The
SUPREME MAVIN DYNASTY is pleased to welcome Iyanya to the ever growing Mavin
Family.
SUPREME MAVIN DYNASTY is pleased to welcome Iyanya to the ever growing Mavin
Family.
“Please join us to welcome him and let the world know that we
‘Up2Sumting’. MavinActivated.”
‘Up2Sumting’. MavinActivated.”
The deal which has been sealed, signals a new turn for the
singer who has spent the past 6 years running his record label, in partnership
with his manager and partner, Ubi Franklin.
singer who has spent the past 6 years running his record label, in partnership
with his manager and partner, Ubi Franklin.
“I’ll be launching my new label and new album soon”, the
singer wrote on Instagram in July.
singer wrote on Instagram in July.
The announcement sparked some reactions among fans and
industry enthusiasts.
industry enthusiasts.
Iyanya until his decision to quit, was a co-owner of
MMMG, an outfit he runs with his manager and friend, Ubi Franklin.
MMMG, an outfit he runs with his manager and friend, Ubi Franklin.
The duo set up the record label in 2011, where they have Tekno,
Selebobo, Mr. Chibbz, and Tonye Garrick all signed.
Selebobo, Mr. Chibbz, and Tonye Garrick all signed.
Singer Emma Nyra was once part of the record label, until
she acrimoniously departed in 2014 due to personal reasons.
she acrimoniously departed in 2014 due to personal reasons.
Baci was also
affiliated with the label for six years, but he was never offered a contract.
He left in 2016.
affiliated with the label for six years, but he was never offered a contract.
He left in 2016.
The new contract with Iyanya is unfamiliar territory for Don
Jazzy.
Jazzy.
The music business mogul has spent decades signing young unproven
talents and nurturing them into stars.
talents and nurturing them into stars.
In 2014, he announced the signing of three acts – Reekado
Banks, Di’Ja and Korede Bello.
Banks, Di’Ja and Korede Bello.
All of them has transitioned into genuine stars
in their rights.
in their rights.
Other members of his team include Tiwa Savage, Dr. Sid, and
D’Prince.
D’Prince.
Don Jazzy shares a similar story with Iyanya: Just like his
new signee, he formerly ran a record label – Mo’Hits Records – in partnership
with D’banj.
new signee, he formerly ran a record label – Mo’Hits Records – in partnership
with D’banj.
But they split up in 2011 and he picked up the pieces and created
Mavin Records.
Mavin Records.
Iyanya, a star who is popular for his work in Nigerian pop
music started in 2008 after emerging victorious in the MTN Project Fame West
Africa.
music started in 2008 after emerging victorious in the MTN Project Fame West
Africa.
He has released three albums including “My Story,” (2009), “Iyanya Vs
Desire,” (2013) and “Applaudise,” (2015).
Desire,” (2013) and “Applaudise,” (2015).
Prior to the change in his music business in 2016, Iyanya was
working on returning to his R&B roots.
working on returning to his R&B roots.
He is also planning a collaborative
R&B album with EME singer, Banky W. So far, he has released two singles,
‘Type of woman’ and ‘Heart beat’ from
the project.
R&B album with EME singer, Banky W. So far, he has released two singles,
‘Type of woman’ and ‘Heart beat’ from
the project.
No word has been given if this project will still continue.
Iyanya has put out a single featuring Don Jazzy and Dr Sid
titled ‘Up 2 sumtin’, with the trailer for the video and full audio.
titled ‘Up 2 sumtin’, with the trailer for the video and full audio.
