Few months after speculation that Mavin’s act, Iyanya has left the group, a new statement released today confirms that the singer has indeed left ace music producer, Don Jazzy’s Mavin’s Records.
Recall that in November 2017, there was an unconfirmed report that alleged all is not well between Iyanya and Don Jazzy, as the singer distanced himself from the emblems, insignia and other logos associated with Mavins.
Iyanya who released a brand single “IYANU” at that time, did a promotional campaign on his social media handles without Mavin logo on it, neither was the production credit given to any Mavin producer but rather the single carried the logo of his new management “The Temple Management Company”.
The news today is, Iyanya is now signed to Temple Music; the music label outfit of Temple Management Company, who manages Big Brother Naija 2017 Housemate, Bisola, 9ice, Kenneth Omeruo and some many other notable Nigerian celebrities.
Recall that in 2016, Iyanya announced that he will be launching a new record label and album soon.
The Made Men Music Group (MMMG) singer and co-owner has had difficulty getting a hit song out in the past year, with his “Applaudise” album flopping.
“I’ll be launching my new label and new album soon”, the singer wrote on Instagram.
In an interview with Premium Times, the singer however disclosed why he joined Mavin Records, dumping his plan of launching his own label. Here are excerpts from the interview;
Tell us more about your deal with Mavins Records?
Iyanya: It’s official that I am now a Mavin and I have dropped my first single titled Up 2 Sumting on the label.
How long did this deal take to materialise?
Iyanya: To be honest, it wasn’t planned it just happened. To be honest, I can’t remember when I left Made Men Records. It took me a couple of months for us to make this decision. After I released the single, Gift, last year, I left Made Men Music and I joined Temple Management. I needed to work with someone who understands the music industry and can help me fulfill the dream of getting my music right. And that’s why I went with Don Jazzy. I chose him because I realised the need to work with someone to bring out the real Iyanya, which is the singing Iyanya, and at the same time, commercialise the music.
But there were talks that you wanted to set up your own record label after your exit from your former label?
Iyanya: It’s not difficult to set up my record label; it costs about N120, 000 to register a label. My brand demands a lot of attention and I did actually float a label. I had begun putting things in place but I didn’t see people that I could entrust my label to. The future I see for the Iyanya brand goes way beyond putting 10 people who call themselves Iyanya crew together wearing branded T-shirts. But this is what everyone wants me to do.
Leaving Made Men Music to start my own label means I will be in charge of my music and logistics, which is so stressful, and I don’t think I’m ready for that. That is why I went with Temple Management and Don Jazzy. Every time Jazzy and I work, it’s very smooth and productive so we decided to make it official. Don jazzy is a legendary and amazing producer and having him supervise my project is a beautiful experience.